Go to pretty much any Japanese super market or combini and you'll find
Umaibou (うまい棒), pronounced "ou-my-bow" where the "ou" is like "you" without the
"y" and "bow" as in "bow and arrow". Literally translated it means "delicious stick".
Like many things in Japan they are individually wrapped and are only 10yen
each (about 9 cents) although you can get them in large bags of 40 sticks for
less.
They have probably 20 or so flavors. Some of them are coated, some have
a powdered flavoring. They can most easily be described as a large cheese
puff. Some are chip flavored (ie, mostly salty) others are sweet flavored.
Because they are cheap and tasty pretty much anytime I grab some grub at a
combini I pick one up as a snack.
I usually get the mentai flavor. It appears to be the most common and
popular. Most combini only carry 2 or 3 flavors where as a larger super
market or a snack shop might carry more.
Here's some of the flavors:
Mentai flavored. Mentai is a small fish egg
that is spiced up so they are tangy. They use them with all kinds of
things like pasta, onigiri. I'd say this is the most popular flavor
Chicken Curry Flavored. Finger lickin good.
Cheese flavored. Tastes exactly what you'd
expect a cheese puff to taste like. You even get cheetle all over your
hands
Caramel Flavored. This one has a kind of hard
outer caramel crush.
Chocolate Flavored. This one has a chocolate
coating
Corn Portage flavor (cream corn soup). Trust
me, it's good
Shrimp and Mayonnaise. Ever had to die
for walnut mayo shrimp at a Chinese restaurant?
Cocoa flavored. Tastes very much like a cocoa
puff.
Nattou Flavored. The bane of most
foreigners. Actually, generally only Eastern Japanese people like
Nattou which is stinky sticky fermented beans.
Takoyaki Flavored or rather octopus dumplings.
The real thing is awesome and these aren't bad either.
Terkiyaki Burger Flavor. A little too strong
for me.
Tonkatsu sauce flavor. Tonkatsu is battered fry
pork. There's a specific brown tangy sauce you poor on it which this taste
like.
Veggie Salad Flavored. For you vegetarians
Actually think of it more like Italian dressing flavored.
Kabayaki Flavored. I don't know what Kabayaki
is and I'm too stuffed full of umaibou to look it up
Pass the word
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I once saw an interesting documentary about a product development team that was trying to come up with a new snack food, and they used the same machine that this was made on, a cooker extruder. It's also used to make dog food.
I think I saw the same documentary, a long time ago. It was about the development of Combos, I think. It was quite entertaining!
Personally my favorite snacks here (in Japan) are 柿ピー (kaki pea) which are those little orange banana-looking crackers mixed with peanuts. Unfortunately a bag is not nearly as cheap as a quick umaibou.
Thanks, now I'm really hungry for these snacks. lol. Thanks for the Pocky commercial. I'd like to have seen the video about them being made. I've seen 'em over here in specailty shops, I'll have to break down and try them soon.
One of my Japanese students gave me a takoyaki Umaibou once. I ate it a little hesitantly expecting it to be fishy and nasty, but it was actually good. I got some for myself the next time I went to Japan.
If you're interested, go to: http://www.geocities.jp/umai bou_1000 to see the blog of a guy who challenged himself to eat 1000 Umaibou in just one week. If you can read Japanese, it's pretty interesting.
BTW, kabayaki is grilled eel with some kind of sweet soy sauce in it.
Ah, I've had kabayaki then I just didn't know what it was called.
That guy that ate 1000 umaibou in a week must have a mouth of steel. Last summer I ate about 10 at a picnic and my mouth was sore from all the salt and spices. I like them a lot but I'm not going to eat 10 in a short time again anytime soon